Crypto browser Brave has just blown out its first candle. The project announces for the occasion that it has exceeded 20 million monthly active users. Does this reflect on the BAT price?
20 million monthly active users for Brave
Brave launched in version 1.0 only a year ago, in November 2019. During this period, the browser more than doubled its number of monthly active users, from 8.7 million to 20.5 million . As for the daily active users, they are now 7 million.
As the press release reminds us, Brave is now the most popular browser on Google Play. The number of iOS users has also increased by + 34% since September, as Brave has become a default option on Apple devices.
Brave, a sustainable crypto project?
It should be noted that Brave has established itself in a short time as a sustainable crypto project … By betting on something other than its cryptocurrency . The majority of users choose the browser indeed for its speed and its privacy options, without necessarily activate the rewards in Basic Warning Token (BAT) .
But is this changing? “Verified creators” are on the rise: there are nearly a million, against 300,000 last year. 2,215 advertising campaigns were also published by 460 advertisers, including big names like Amazon and Lenovo. Optional ads on Brave allow businesses to have a better click-through rate (9% vs. 2% on average for the industry as a whole).
As for tips, 26 million BATs were distributed to content creators joining the Brave program. This is in part due to large sites that are now compatible with Brave, such as YouTube, Twitch or even Twitter.
For Brendan Eich, CEO of Brave, however, it is the privacy options that will continue to drive Project Brave:
“Users are fed up with surveillance capitalism, and 20 million people have switched to Brave for a completely new web ecosystem, with an optional economy that puts them back in control of their browsing experience . „
The BAT has been falling for a year
However, it should be noted that the BAT price does not reflect this user progression. Over the last 30 days, it has fallen by -19%. And although Brave is one year old, the BAT price over the past twelve months has fallen by -21% . It has so far not taken advantage of the rise in the price of Bitcoin (BTC) , which has led to some altcoins. Since September, its course even frankly unscrews:
It remains to be seen whether the project will succeed in attracting new users of the asset , without which its price could continue to show poor performance.